How to Prepare Copy for a Website Design Brief: Top Tips & Best Practices When working with website designers, it’s important to provide them with a clear, detailed brief. This will help them understand what you want and ensure they deliver a website that meets your goals. Here’s how to prepare copy for a design brief, what kind of content drives sales, and how to create a user-friendly website that’s optimized for search engines. 1. Know Your Audience Before you start writing anything, take time to understand who your customers are. What are their needs? What problems do they have? Tailor your messaging to speak directly to them. For example, if you’re targeting busy professionals, your copy should be concise and to the point. 2. Clearly Define Your Goals What is the main purpose of your website? Do you want to get more leads, sell products, or build brand awareness? Make sure this is clear in your brief so the designer knows what they’re working towards. For insta...